Impulse-Proof Your Shopping: 8 Psychology Hacks Retailers Wish You Didn't Know

5. Anchoring and Price Perception

Anchoring is a cognitive bias where we rely too heavily on the first piece of information we encounter. Retailers use this by displaying high-priced items first, making subsequent prices seem more reasonable. This tactic can lead you to spend more than intended, believing you’re getting a deal. By being aware of anchoring, you can evaluate prices more objectively, comparing them with your budget and needs rather than the retailer’s framing.