Impulse-Proof Your Shopping: 8 Psychology Hacks Retailers Wish You Didn't Know

6. The Illusion of Choice

Retailers often present a wide array of options to give the illusion of choice, which can overwhelm and lead to impulse purchases. This tactic plays on the paradox of choice, where too many options can lead to decision fatigue and impulsive decisions. By simplifying your choices before shopping—such as knowing exactly what you need—you can reduce the likelihood of being swayed by unnecessary options. This focus allows you to stay on track and resist the pull of impulsive buying.