Impulse-Proof Your Shopping: 8 Psychology Hacks Retailers Wish You Didn't Know

7. Loyalty Programs and Psychological Commitment

Loyalty programs are designed to create a psychological commitment to a brand, encouraging repeat purchases and impulse buying. The promise of rewards or discounts can make you feel invested in a particular store, leading to more frequent visits and unplanned purchases. By understanding this commitment bias, you can evaluate whether the benefits truly outweigh the costs. Being mindful of your spending habits can help you participate in loyalty programs without falling into the trap of unnecessary impulse buys.